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Dave Gulliver Cabs Limited

Business History


Mr. Pearce Gulliver started Gulliver's Cabs with a fleet of 4 cars in 1942. The location was a small stand on Queen Street. Mr. Gulliver's son, Dave, joined the business and in 1968 branched out from his father and started another taxi stand on Adelaide Street. In 1972, the two cab companies merged and under the guidance of Dave it became the largest taxi stand in the city of St. John's.

Incorporated in 1983, Dave Gulliver's Cabs limited, prospered. It reached a fleet of 90 cars and employed over 100 drivers. Adapting the black and white colours of the constabulary, the fleet became highly visible and a well know landmark in the downtown area.

During the years of operation, Gulliver's Cabs, as it became known, established hundreds of business accounts, besides their household clients. Through the years the company acquired several contracts. To name some of the largest:

  • Transport Canada for ground transportation at St. John's Airport
  • Canada Post for transportation of letter carriers
  • Roman Catholic and Avalon Consolidated School Boards for transportation of Students to school
  • Air Canada for transportation of crew, passengers and baggage
  • Health Care Corporation for taxi transportation and package deliveries

Dave's son, Peter, had grown up in the business. He was a dispatcher at a very early age and later became a broker, acquiring a fleet of 35 cars himself. The taxi industry was in his blood. In 1998, it only seemed a natural thing to do when he purchased the business from his father. Peter Gulliver brought many new and innovative ideas to the company. The cars are now eye catching orange and operates as City Wide TAXI . Despite the difference in appearance it still maintains the excellent service to over 200 business customers and hundreds of personal accounts along with several major contracts:

  • Atlantic Shopping for Taxi service for Avalon Mall clients
  • Eastern School District for transportation of students
  • St. John's Airport Authority for passenger ground transportation
  • Eastern Health for transportation for Mental Health Program

In 2003, City Wide branched into the bussing area with the addition 20 buses for the newly acquired school busing contracts in the St. John's area. Motor Coaches were added to the fleet to offer a wide range of bussing needs. Recent contracts have now seen the fleet grow to over 40 buses in various descriptions.

With the growth of business, Mr. Gulliver constructed a building on Vanguard Court in 2004 which houses the bus fleet, a garage and the administrative offices. The Adelaide Street site is still City Wide's landmark in the in the downtown area and houses the 24 hour taxi dispatch operation.

During the past 64 years the business has continued to maintain its place in the community, even through tough economic times. Under the guidance of the third generation of Gulliver's, the business has continued to flourish.